More than 100 members of the Monster Energy AMA Supercross community will come together to support the St. Jude Children’s Research Hospital’s “Finding cures. Saving children.” initiative.
Athletes and influencers will participate in a fundraising and awareness campaign during the 11 remaining Monster Energy Supercross, an FIM World Championship, races through on-air, digital and social media promotion. The total funds raised for St. Jude during the season will be announced during a live broadcast at Sam Boyd Stadium in Las Vegas on May 4.
Fans are invited the cause by participating in the “text-to-give” campaign. By doing so, they will receive an exclusive “This Shirt Saves Lives” T-shirt featuring the Supercross logo. Fans can then post their own photos wearing the campaign T-shirt on social media using the hashtags #ThisShirtsavesLives and #supercrosslive.
During the April 6 Monster Energy Supercross event at Nissan Stadium in Nashville, riders will be encouraged to include art created by St. Jude’s patients on their bikes. Additionally, they will include the St. Jude’s logo on their racing gear. St. Jude patients will be on hand to help launch a special St. Jude/Supercross Auction that will feature autographed gear as well as a replica Ryan Dungey 2017 Supercross championship ring and exclusive VIP meet and greets with Dungey.
“Every new step that Supercross and St. Jude take together just opens my eyes to how wonderful St. Jude is and we are looking forward to a long relationship with this great organization,” said Dave Prater, Senior Director of Supercross at Feld Entertainment. “This partnership between Feld Entertainment and St. Jude is the perfect way to leverage the power of Supercross to rally athletes and fans in raising funds to treat and defeat childhood cancer and other life-threatening diseases.”
Fans can become a St. Jude Partner in Hope by texting “SUPER” to 785-833.
Last year, Supercross athletes and fans raised more than $100,000.