Chicago White Sox players unite to save children fighting cancer, other life-threatening diseases at St. Jude Children’s Research Hospital® through THIS SHIRT SAVES LIVES movement
Matt Davidson, starting infielder for the Chicago White Sox, recently cited Supercross as the inspiration for his involvement in the This Shirt Saves Lives campaign for St. Jude Children’s Research Hospital®.
“When I first saw the campaign at Supercross, I immediately wanted to be a part of the effort. I mentioned the idea to my teammates and coaches, and everyone jumped on board with it,” said Davidson in a press release. “I’m overwhelmed by their support of a project that means so much to me and my family. This T-Shirt Saves Lives is a fun way to bring the spotlight to pediatric cancer, while also raising support for an important organization like St. Jude.”
When St. Jude Children's Research Hospital® approached Monster Energy Supercross this season to partner for the second year in helping to defeat childhood cancer, we were honored to be a part of the This Shirt Saves Lives movement. It all started in 2017 with the help of Ryan Dungey in launching a text-to-give campaign during the Minneapolis Supercross at U.S. Bank Stadium.
During the event, fans joined Dungey and St. Jude by pledging $20 a month to receive an exclusive Dungey T-shirt. This year’s nationwide campaign featured an exclusive This Shirt Saves Lives T-shirt and involved some of the industry’s biggest names and influencers through its Country Cares radio partners and stars like Luke Bryan, Keith Urban, Rascal Flatts and Dustin Lynch.
With the help of a social push from over 45 Supercross athletes, race teams, partners, legends of the sport, FOX Broadcasting, Race Day Live personalities and endemic media wearing and sharing photos of This Shirt, the massive Supercross social campaign, which ran from April 8 through May 7, generated over 14M social impressions via Facebook, Twitter and Instagram while raising an impressive $106,000 for the children of St. Jude.